ACTA 337 Financial Statement Analysis Project & Rubric

ACTA 337 Financial Statement Analysis Project & Rubric


Financial Statement Analysis Project & Rubric


Purpose:  Students will assume the role of senior management or the board in analyzing the current financial performance of the firm using peer and trend ratio analysis and the Statement of Cash Flows.

Deliverable:  The final product will be a typed report that includes financial and ratio data and analysis.  Ratio calculations should be calculated in Excel using formulas.  The analysis portion of the report may be completed in Excel or Word.


  1. Choose a publicly traded firm to analyze. Choices must be approved by the instructor and only one student may choose each firm.
  2. Obtain three years of financial information, including the balance sheet, income statement, and statement of cash flows.
  3. Compile financial information in Excel in such a way that ratios may be easily calculated for each of the three years.
  4. Calculate the ratios discussed in Chapter 17 of the textbook.
  5. Conduct peer and trend analysis for each ratio or groups of ratios. Find industry information or specific firm information to conduct the peer analysis.
  6. Conduct trend analysis of the Statement of Cash Flows. Assess this year’s statement for noteworthy events or activities.
  7. Provide an overall assessment of the firm’s financial performance.



Category Maximum Points Possible
Financial Information

·         Financial statements provided and analyzed

·         Ratio calculations provided and analyzed

·         Accurate use of financial statements


·         Accurate peer and trend analysis

·         Appropriate consideration of the statement of cash flows


Report Format

·         Overall appearance

·         Use of appropriate tables, graphs, etc.

·         Necessary citations

·         Ease of use and reading

·         Grammar, punctuation, spelling, etc.

Overall Summary Analysis

·         Strong financial support for the summary

·         Pertinent peer and trend information included in the final analysis