BMGT 495 full course ( all discussions and all assignments )

BMGT 495 full course ( all discussions and all assignments )


Learning Activity #1


Organizations must clearly articulate a Mission Statement and Vision Statement in order to strategically plan. Failing to understand that initial step of the Strategic Planning process often leads an organization away from, instead of towards, effective strategic planning.

Below are four (4) Mission Statements and four (4)Vision Statements; select ONE Mission Statement and ONE Vision Statement. Clearly explain why the select Mission Statement and Vision Statement is effective or ineffective; offer supporting rationale for your explanation and be sure to reference your statements using proper APA formatting.


Mission Statements

McDonald’s vision is to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.

The American Cancer Society is the nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy, and service.

To enhance quality of life for all as we age. We lead positive social change and deliver value to members through information, advocacy and service.

To create a shopping experience that pleases our customers; a workplace that creates opportunities and a great working environment for our associates; and a business that achieves financial success.


Vision Statements


GM’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through continuous improvement driven by the integrity, teamwork, and innovation of GM people.

Develop, deploy, and manage a diverse set of scalable and strategic knowledge management tools to serve our customers, improving the possibility of overall satisfaction among our diverse customer profiles

To build the largest and most complete Amateur Radio community site on the Internet.

We intend to provide our customers with the best online shopping experience from beginning to end, with a smart, searchable website, easy-to-follow instructions, clear and secure payment methods, and fast, quality delivery.



Learning Activity #2


The “5 P’s of Strategy” capture the complexity of defining Strategic Management. Select ONE of the “5 P’s” – (1) explain why you selected that particular concept, i.e., why do you believe it is important to the overall strategic management process and (2) explain whether that particular concepts requires more of a perspective of art or science from the strategic leaders point of view.

Clearly explain your position; offer supporting rationale for your explanation and be sure to reference your statements using proper APA formatting.




BMGT 495 week 2
Learning Activity #1


Over 30 years ago Michael Porter identified a holistic approach to understanding how competitiveforces shape strategy. He posited that the only way to truly insulate an organization from underlying economic volatility is by understanding the 5 competitive forces and how they relate, fundamentally, to the organization.

The five forces are:

  • Rivalry among existing competitors
  • The bargaining power of Suppliers
  • Threat of New Entrants to the market
  • The bargaining power of Buyers
  • Threat of Substitute Products/Services

Select ONE of the industries below and identify a specific company in that industry and identify the key drivers of competition for that industry and specifically for the selected company. Explain how those external competitive forces are affecting the industry and company and the effect of those forces on the overall strategic planning processes uniquely for that company and generally for that industry. Offer supporting rationale for your explanation and be sure to reference your statements using proper APA formatting.


  • Airline
  • Banking
  • Healthcare
  • Retail
  • Fast Food


Learning Activity #2


Utilizing the industry/company selected for Learning Activity #1 and your comments regarding the key drivers of competition based on Porter’s 5 Competitive Forces, what do you believe is a limitation to only evaluating those competitive forces for that selected industry/company. In other words, what implications are NOT considered when only utilizing Porter’s 5 Competitive Forces and how might you identify those additional external factors? Offer supporting rationale for your explanation and be sure to reference your statements using proper APA formatting



BMGT 495 week 3



Learning Activity #1


Albert Einstein was quoted as saying “Great spirits have always encountered violent opposition from mediocre minds.” Every organization has their strengths and weaknesses; that is a reality that every organization must face, but it doesn’t mean the strengths will make the organization succeed or that the weaknesses will cause the organization to fail. Every effective manager/leader will most likely face opposition within their own organization; however, in order to capitalize on the strengths and mitigate the weaknesses, an organization must first understand their key internal forces. An internal analysis is an opportunity for the employees within the organization to understand how what they do fits into the organization as a whole.

Using either Southwest Airlines or Subway, create an abbreviated IFE and EFE chart using the format below.

EFE — Key External Factors

Opportunities Weight Rating Weighted Score

IFE — Key Internal Factors

Strengths Weight Rating Weighted Score



Learning Activity #2

Once you have completed both charts from Learning Activity #1 prepare a paragraph that discusses: (1) why you chose those strengths, weaknesses, opportunities and threats and (2) what the weighted IFE and EFE scores mean for that organization from a strategic planning point of view.

Offer supporting rationale for your explanation and be sure to reference your statements using proper APA formatting.



BMGT 495 week 4



Learning Activity #1


Using the company you selected for the Week 3 Learning Activity (Southwest Airlines or Subway), it is now time to evaluate the strengths, weaknesses, opportunities and threats you uncovered and determine what strategy is best suited based on the outcome of the IFE and EFE.

Discuss which generic business-level strategy is best suited to keep the company you selected competitive.Offer supporting rationale for your explanation and be sure to reference your statements using proper APA formatting



Learning Activity #2


Select one of the strategy formulation analytic tools and complete based on the information gathered in the Week 3 Learning Activities; the tools to select from are:

n Space Matrix

n Boston Consulting Group (BCG) Matrix

n IE Matrix

Once you have completed the tool discuss the outcome in terms of what strategic direction the selected company should take and why. As always, offer supporting rationale for your explanation and be sure to reference your statement using proper APA formatting.



BMGT 495 week 5



Learning Activity #1


Now is the time to select a strategy; during the previous week you identified strategic directions. Based on that strategic direction identify several specific strategies for either Subway or Southwest (now is the opportunity to provide SPECIFIC alternative strategies). Once you’ve identified 2-3 specific strategies you can use the QSPM tool to determine what ONE strategy to implement. Remember that organizations have limited resources, i.e., they can’t do everything, they must select a strategy to move forward to implement.

In this learning activity you will use the QSPM tool to review the alternatives identified in Week 4 and select ONE strategy to move forward. Be sure to create the QSPM in this learning activity.


Learning Activity #2


Provide a detailed explanation of the ONE strategy identified in Learning Activity #1 this week to move forward. Explain why that strategy is critical to the organizations future success; be sure to use material from Weeks 3 & 4 to support this explanation.

Offer supporting rationale for your explanation and be sure to reference your statements using proper APA formatting.



BMGT 495 week 6



Learning Activity #1


The best strategies often fail not because they weren’t good strategies, but because they weren’t implemented properly. One of the most important aspects of implementing a good strategy is ensuring that the organization is designed in a way that will properly support the plan.

In Week 5 you narrowed down the strategic alternatives for either Southwest or Subway and identified ONE strategy to move forward with. Based on that strategy what type of organizational design would best support that strategy. Provide a high level overview of the organizational design – be sure to fully explain the design.



Learning Activity #2


Vince Lombardi was quoted as saying “The best game plan in the world never blocked or tackled anybody”; strategist often believe their work is done once they’ve identified the right strategy to be implemented, but in reality the strategy implementation phase is often far more difficult than the strategy formulation phase.

In addition to organization design, there are several other factors that can cause a good strategy to fail: management, operations, marketing, finance, R&D and MIS issues. Review the strategy that you identified for either Southwest or Subway in Week 5 and determine which ONE of these additional factors could cause that specific strategy to fail. Clearly identify the factor, explain why it could cause the strategy to fail – fully support your response.



BMGT 495 week 7



Learning Activity #1


The company Life is Good seeks to encourage others to be philanthropic throughout the year to help their foundation for children. They must do that in a way that does not push away the very customers whom they depend on to finance the foundation. Take a look at this short video clip: – as you are watching it reflect on the co-founders attitude toward social responsibility.

Now put yourself in the role of Chief Strategist for Life is Good and explain how you would position social responsibility to further both their social and strategic goals. Be sure to clearly define the concept of social responsibility, correlate that to the example(s) you see in this video (you can also take a look at their website for more detail – and focus on your role to identify strategies that allow the company to succeed. Clearly explain how you would position the company to move forward socially, ethically and financially (the triffecta of success!)



Learning Activity #2


This week we read of the role of board of directors in large, publicly traded corporations to ensure that the Sarbanes-Oxley Act of 2002 is implemented in a way that mitigates unethical or illegal behavior. Select one of the following industry’s listed below and identify positive and negative examples of corporate social behavior – explain how that behavior affected (positively or negatively) that industry and what can/should be done to mitigate that behavior. As always, please support and justify your answer using APA formatted references.

  • Airline
  • Banking
  • Healthcare
  • Retail
  • Fast Food




BMGT 495 week 8


Learning Activity #1


The ultimate goal of effective strategic management is to achieve and maintain a competitive advantage (David, 2013). Over the past 7 weeks we’ve spent time understanding the fundamentals of strategic management: formulation, implementation and evaluation. As you think over the learnings of the past 7 weeks and the goal of achieving and maintaining a competitive advantage you must also think about effective decision making, which is critical to an organizations success.

In your opinion, what is the single major benefit of using a strategic management approach to decision making? There is really no right or wrong answer, however, please support and justify your answer using APA formatted references.



Learning Activity #2


What was your ‘aha moment’ regarding the strategic management process over the past 7 weeks? Again, there is no right or wrong answer, but please explain why you thought this moment of learning was so critical to your overall understanding of strategic management.




BMGT 495 Assignment 1: Environment Analysis (Week4)


Purpose: This assignment is the first of three assignments. Students will use the tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market.

Monitoring competitors’ performance is a key aspect of performing an external environment analysis. This assignment provides students the opportunity to evaluate the competitive position of one of the organizations listed below and integrate that information in an External Factor Evaluation (EFE) matrix and Competitive Profile Matrices (CPM).

Students also have the opportunity to review an organization’s objectives and goals and the key functional areas within the organization. Performing an internal environment analysis helps assess a firm’s internal resources and capabilities and plays a critical role in formulating strategy by identifying a firm’s strengths to overcome weaknesses. In completing the internal environmental analysis students will construct an Internal Factor Evaluation (IFE) matrix and calculate financial ratios.


Part I

Students will perform an external analysis on a company from the list below or from a list of companies provided by the instructor.

  • Priceline Group
  • Domino Pizza
  • Spirit Airlines

In completing the assignment, students will perform research on the company provided, answer the questions below in narrative form and follow the steps below:

Step 1:Create a double-spaced, 12-point font Word or Rich Text Format (RTF) document. The final product will be between 5-6 pages in length excluding the title page, exhibits and reference page.

Step 2:Review assignment grading rubric.

Step 3: Follow this format:

  • Title page with assignment title, your name, the course, the instructor’s name;
  • Introduction;
  • Comprehensive Written Analysis:
    • External Environmental Analysis
    • Internal Environmental Analysis

Step 4: In writing the analysis, the writing is in the third person. What this means is that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link:

Step 5: In writing this assignment, students are required to support the reasoning using in-text citations and a reference list. A reference within a reference list cannot exist without an associated in-text citation and vice versa. View the sample APA paper under Week 1 content.

Step 6: In writing this assignment, students are expected to paraphrase and not use direct quotes unless citing a company’s mission statement and vision statement. Learn to paraphrase by reviewing this link:

Step 7: Read all course material for weeks 1 – 3 and perform independent research to provide a comprehensive external and internal environmental analysis.

Step 8: Jot down or highlight key facts from the scenario. Consider making an outline to capture key points.

Step 9: In your paper, respond to the following:

Part 1: External Environmental Analysis

  • Use tools, concepts and information from your own research, perform an external analysis of the company’s environment.

1) an industry analysis and

2) a competitive analysis. Use the top two competitors plus the company selected from the list above or the list provided by the instructor;

  • Analyze the market environment and identify opportunities and threats that challenge the organization;
  • Construct an EFE for selected company,
  • Develop a CPM for selected company;
  • Evaluate trends significant to the industry and company.
  • Discuss key areas of uncertainty related to trends or events that potentially could impact the company’s strategy.

Part 2 Internal Environmental Analysis

  • Identify the company’s mission, vision and objectives;
  • Provide a company background;
  • Perform an internal analysis:

o Corporate Level Strategy

o Business Unit Level Strategy

o Functional Level Strategy

o Assess the company’s interactions with its stakeholders, the organizational structure, the organizational culture, and communication/decision making among managers within human resources, marketing production, operations, finance and accounting, R&D, and computer information systems, which can be accomplished by viewing the company’s website, interviews, and surveys.

  • Identify company strengths and weaknesses. What must the company do to perform successfully in the industry?
  • Construct an IFE Matrix for selected company;
  • Perform a financial analysis for the last reported fiscal year:

o Use the company’s income statement and balance sheet and calculate key (emphasis added), but no less than 10 key financial ratios to the business;

o Research the industry average financial ratios for the same ratios above and record in a second column;

o In the third column, indicate whether the company’s ratio is a strength, a weakness or a neutral factor.

  • Discuss what strategies would allow the company to capitalize on its major strengths;
  • Discuss strategies that would allow the company to improve upon its major weaknesses.

Step 10: Create an introductory paragraph. The Introduction should clearly and concisely convey the main points of the assignment’s requirements. Review the following website to learn how to write an introductory paragraph:

Step 11: Using the grading rubric as a comparison, read through the paper to ensure all required elements are presented.

Step 12: Proofread the paper for spelling and grammatical issues, and third person writing.

  • Use the spell and grammar check in Word as a first measure;
  • Have someone who has excellent English skills to proof the paper;
  • Consider submitting the paper to the Effective Writing Center (EWC). The EWC will provide 4-6 areas that may need improvement.

Step 13: Submit the paper in the Assignment Folder.