Apple and Nike Case

Apple and Nike Case


The assignment is in the file.


  • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.


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Strategic Managemnt: From real national/international market, select any type of strategic alliance between two firms and answer the following questions: 1. Briefly introduce your chosen firms, partners of alliance (Industry, nationality, size…). (1Mark) 2. What type of strategic alliance that form your selected firms? Explain its different reasons. (1Mark) 3. Is this alliance successful? Justify. (1.5Mark) 4. What is the method used by the firms to manage their cultures after alliance? underline the pros and cons of this method.(1.5Mark) …
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