BUS 300 Assignment 1 – Developing a Public Relations Plan, Part 1


Research a nonprofit organization that has faced a public relations crisis within the past few years.
Imagine that you were employed at this nonprofit at the time of the crisis and were tasked by the Board of
Directors to develop a public relations plan to persuade the public that the facts of the matter are not as
bad as what has been reported in the media.
Write a 4-5 page paper in which you:
1. State the name of the organization and describe what its mission and purpose.
2. Explain in detail the facts of the event that generated the negative publicity and why this situation
would create negative publicity.
3. Create the specific goals your campaign will try to achieve, and justify why you chose these