BUS 490 Week 8 Assignment 2 Preparing a Comprehensive Case Analysis, Part 2
Write a 5-6 page paper in which you complete the remaining steps of a comprehensive written analysis
as described in Part 6 of the textbook, specifically:
1. Prepare any two (2) of the following matrices to justify the strategies you will be recommending:
SWOT Matrix, SPACE Matrix, BCG Matrix, IE Matrix, Grand Strategy Matrix, and QSP Matrix.
2. Discuss the advantages and disadvantages of at least two (2) alternative strategies.
3. Recommend specific strategies and objectives for the firm to follow over the next three (3) years.
Include an itemized estimate of costs for each year.
4. Compare and contrast your recommendations to the actual strategies planned by the company.