BUSN 115 Final Exam Answers – All Possible Questions


Question 1.1. (TCO 7) Some of the characteristics of lean systems include which of the following?

They take twice the human effort.

They have the same defects in the finished product.

They require half of the engineering effort.

They use half the floor space for the same output.

They carry 50% more inventory.



Question 2.2. (TCO 7) Mass customization means

tailoring products to meet the needs of a large number of individual customers.

fewer and fewer manufacturers are learning to customize their products.

manufacturing companies may become service companies over time.

more and more manufacturers are learning to customize their products.

operations management concepts are not applicable to the service sector.



Question 3.3. (TCO 8) One scarce item in the future will be water. Which is the least expensive way to get water from places of abundance to places of need?

Pipeline transmission

Air transportation

Truck transportation

Ship transportation

Train transportation



Question 4.4. (TCO 8) If there is one thing that advertisers agree upon, it is the growing importance of social media in product promotion. Given this information,

investing in social media hinders a company in reaching its goals.

social media needs to work hand in hand with other channels.

social media reaches old audiences that have new devices.

nontraditional audiences are the new target for social media.

social media and direct mail are complementary to one another.



Question 5.5. (TCO 1) You own a hardware store in the small town where you live. A big-box, multiline competitor has just opened. You see the following as your advantages of maintaining your market share and continued sales revenue.

Quickly adapting to the market

Providing improved customer service

Increasing your inventory levels

Opening a branch store across the street from the big box

Providing free expert advice and consultation to your customers



Question 6.6. TCO 1) You are fairly good at various and sundry home repairs. You aren’t very good at electrical things or anything having to do with plumbing. But you’re great with painting, patching, and general maintenance on a home. You’re contemplating starting a home repair business in your town. What are some issues that you can influence and should be concerned with in launching a new small-business start-up?


Competitors and competition

Government control

Collecting and remitting sales and use taxes

Training for what you don’t know how to do



Question 7.7. (TCO 1) A technique that combines all the promotional tools into one comprehensive, unified promotional strategy includes which?

The creation of a positive brand image

Meeting the needs of the consumer

Meeting the strategic marketing goals of the firm

Meeting the promotional goals of the firm

Meeting profit expectations of external investors


The real answer that incorporates all these elements is called “Integrated Marketing Communications”.


Question 8.8. (TCO 2) A conscious plan that represents and encourages a unique set of values includes which?

Our elected representatives

Our communities

Our competitors

Our employees

Our customers



Question 9.9. (TCO 2) The Uniform Commercial Code includes which?

Laws that cover promissory notes and checks

Legally enforceable agreements between two or more parties

Bills of Lading

Something of value

Forms of commercial paper



Question 10.10. (TCO 2) Some regulation of business seems necessary to ensure fair and honest dealings with the public. The impact of this statement can best be explained by which of the following?

Consumers and investors have called for increased government regulation in the financial sector.

U.S. businesses will need to work with government to create a competitive environment that is fair.

Future financial crises will not be as severe as previous ones.

Businesses won’t have to worry with future healthcare insurance regulations.

Global competition will steadily decline over time.



Question 11.11. (TCO 3) Strategies for reaching global markets include which?



Direct marketing


Contract manufacturing



Question 12.12. (TCO 3) Nations rely on a number of key indicators to measure global trade. These include which?

The total value of a nation’s exports compared to its imports measured over a particular period

The total value of a nation’s imports compared to its gross domestic product over a particular period

The total value of a nation’s exports compared to the value of the International Monetary Fund

The difference between money coming into a country and money leaving the country

The difference between money leaving the country and its imports measured over a particular period



Question 13.13. (TCO 3) In 1948, a global forum was created whose purpose it was to reduce trade restrictions on goods, services, ideas, and cultural programs. The results of the efforts of this organization include which?

The creation of regional alliances

Reduction of tariffs an average of 38% worldwide

Expansion of new trade rules to areas like agriculture

The protection of patents

Overcoming constraints and decrease business opportunities



Question 14.14. (TCO 4) The disadvantages of sole proprietorships are which?

Risk of personal success

Risk of personal loss

Unlimited financial resources

Few or no fringe benefits

Unlimited life span



Question 15.15. (TCO 4) A limited liability company has which of the following advantages?

Limited liability

Choice of taxation

Flexible ownership rules

Self-employment taxes

Fewer incentives




Question 1.1. (TCO 5) In this digital age, setting up shop online is vital for most retail businesses. But having only an online presence that customers can access at home isn’t enough anymore. Now consumers have an array of smartphones and digital tablets that can get them online from anywhere. For social networks and retailers alike, the mobile market has already enjoyed tremendous growth. Given this information as a sales manager for Always Better Car Sales (ABCS), your concerns include which of the following?

Migrating to the mobile medium shouldn’t be a problem.

Making the leap from laptop to touchscreen is an option at this stage of your efforts.

Social media is one option to enter the mobile market.

Using a service such as a mobile commerce platform is an option.

Economists estimate that as much as 51% of the total consumer spending may go through social networking sites.



Question 2.2. (TCO 4) To look at problems and/or passions and see opportunities in them, which of the following questions should be asked?

What do I want but can never find?

What services would improve society?

What products would improve my life?

What irritates me, and what product would help?

What products would improve all mankind?



Question 3.3. (TCO 5) Electronic wireless technology continues its move toward ubiquity. Such media inculcates which of the following?

Sweepstakes promotional information

News and sports information

Client information

Company information

Competitor information



Question 4.4. (TCO 5) You are an independent Internet marketing consultant. You have an excellent track record of assisting small- to medium-sized companies fully realize their marketing potential through an improved and enhanced presence on the Web. Mr. Top Hatt, the owner of a small pet-grooming salon (Hatt’s Cat Grooming Emporium), specializes in the care and grooming of cats and only cats and has just called you. Mr. Hatt has heard of the Internet but doesn’t know much else. He would like for his cat grooming business to grow by using the Internet but doesn’t know what to do. Your recommendations include which of the following?

Building and improving relationships with customers

Online advertising to get potential customers to the website

Announcing weekly sales promotions so customers will make a purchase

Infomercials provided via video streaming to the Web

Printable discount coupons printed right from the website



Question 5.5. (TCO 6) Which does a mission statement address?

A company’s organizational philosophy

A company’s organizational psychology

A company’s organizational efficacy

A company’s organizational phenomenology

A company’s organizational social responsibility



Question 6.6. (TCO 6) Imagine a world that is populated by 9 billion people. In order to maintain our current quality of life, such a world would require 2.3 planets’ worth of resources. In order to sustain the U.S. way of life, businesses and the government must plan for 30% more people living across the globe. Most of those people will be in developing countries, and the demand will be great for energy, food, and healthcare. Your concern is that you and your production team have been asked by your leadership to create a scorecard to measure your firm’s efforts in sustainability. Your team’s scorecard should necessarily include which?

Water use



Greenhouse gases

Information technology



Question 7.7. (TCO 6) Mining Group Gold is a team process that includes a method for processing and analyzing which? Feelings







Question 8.8. (TCO 7) A cellular or modular layout can accommodate changes in design or customer demand. This includes which?

Not necessarily a strictly linear approach

Scheduling work operations

Different customers with similar needs

One station in the factory sending completed items to two or more next stations

Processes that are used to produce large quantities of a few types of products



Question 9.9. (TCO 8) The marketing manager is responsible for choosing how to implement which?








Question 10.10. (TCO 9) Technology can provide significant increases in productivity and efficiency. However, less than stable technology-based systems can significantly impact businesses at the most inopportune times. Issues that are inadvertently and unexpectedly created in such instances include which?

Overly complex software

Loss of client and customer confidence

Decrease in sales revenue

Interruption of shipments

Overly complex networking equipment



Question 11.11. (TCO 9) Collaboration software allows multiple users to work on the same document at the same time. It also facilitates videoconferencing so that participants can see and hear each other regardless of where they are. The advantage of using such software is which?

A single location for the information being edited and saved

Multiple copies of the information so backups are not necessary

The software being considered shareware and therefore not copyrighted

The software being considered public domain software and free for the taking

Multiple locations where the information is stored providing quick access



Question 12.12. (TCO 9) Web 3.0 can be characterized by which of the following statements?

It is known as the semantic web.

It is known as the virtual world.

It is known as the mobile web.

It is known as the static web.

It is known as the immersive Internet.



Question 13.13. (TCO 10) The role of information technology has changed since the days when it was known as data processing. You have been hired as the new manager of the IT department for Megalopolis Corporation. Megalopolis Corporation manufactures and sells barbecue grills to the middle-upper end of the market. Demand continues to be strong for all products. However, providing service (both warranty and nonwarranty) continues to be a challenge. In essence, having the right parts at the right place at the right time is not an easy task. Given this information, your set of “must-do-first” priorities includes which?

Reviewing current operations in the IT department to determine processes that can be made more efficient.

Exploring the possibilities of providing real-time manufacturing and shipping data to the expediters in the factory via handheld wireless devices.

Reviewing the information that is gathered by the customer relations staff that might assist in improving existing customer relationships.

Reviewing the ordering process (both warranty and nonwarranty) to streamline ordering and improve communications with suppliers and customers.

Exploring new markets through an improved online presence of the company.



Question 14.14. (TCO 10) An accounting system includes which?

Tax return information

Balance sheet information

Summarization of accounts information

Compliance information

Eleemosynary information



Question 15.15. (TCO 10) Which of the following financial management functions are a part of financial planning?

Understanding and allocating operational needs

Establishing a capital budget

Creating a long-term forecast

Establishing a strategic planning vision

Creating a short-term forecast






Question 1.1. (TCO 1) The latest economic news is not very positive. Unemployment rates are higher than expected, consumer confidence has fallen, and companies are reporting layoffs are in order. The Federal Reserve chairman acknowledges the economy is in a recession. What actions might the federal government and the Federal Reserve take to give the economy a boost? What are these policies called? (Points : 10)




Question 2.2. (TCO 2) Identify and discuss the social responsibilities of Home Depot to three different stakeholder groups.




Question 3.3. (TCO 3) Discuss the positive aspects of globalization, and contrast these with the negative aspects of globalization from the perspective of a small business. Be sure to address the pros and cons of outsourcing in your response.




Question 4.4. (TCO 4) Identify and explain the incentives for entrepreneurship. Address why someone would willingly take the numerous risks associated with running a business. Also, discuss the major attributes necessary for a successful entrepreneur.




Question 5.5. (TCO 5) Aside from retail sales and marketing, identify and discuss two ways that a business could reduce costs or increase profits by using the Internet or web applications.




Question 6.6. (TCO 8) Identify the four Ps of marketing, and give an example how each of the four Ps can be used to market your favorite product or service.




Question 7.7. (TCO 7) Given the following companies—Boeing (airliner manufacturer) and Dell Computer (computer manufacturer)—which facility layout would be the most suitable for each? Justify your response. How would each company determine the location of its facilities? List the specific needs and requirements of each company when determining location.