FOSSIL Company Strategic Plan

FOSSIL Company Strategic Plan

Its about FOSSIL Company

Internal Analysis (Look for strengths and weaknesses in the following area):

A. Core Competencies

1. Resources

– Intangible

– Resources for innovation

– Reputation

– Brand loyalty

2. Capabilities

Value Chain

– Operations

– Marketing and Sales

– Service

– HR

– Technology

D. Sustainable Competitive Advantage

– Structure and Control

E. Performance Appraisal (In this Section Discuss the financial situation facing the company using a calculation and discussion of the following ratios):

– Profitability ratios

– Liquidity ratios

– Leverage ratios

– Activity ratios

F. Strategic Leadership

G. Strategic Entrepreneurship