iPhone Case Product
hoose a product or service of your liking. In detail consider the marketing aspect of it. Answer the following questions below. Use real world examples to support your answer.
- How did the company capture customer value? Do you think it was successful or improvements need to be made. (10 marks)
- As the marketing environment is ever changing, did your choice make changes to cater to this? If it did, give examples of how it changed. If it did not, give your recommendations that could have been taken to consider the changing marketing environment. (15 marks)
- What is the brand positioning of your product? Assess critically, while keeping in mind to give your own recommendations on how and why the positioning works or needs to change. (15 marks)
General Instructions & Format:
- 1) The word limit for this assignment is 3000 words (+/- 10%); excluding graphs and tables if there is any.
- You are expected to support your work with sources from the literature and use Harvard referencingstyle as appropriate, in text and in the list of references at the end of your assignment.
- 6) Format:
- Font: Times New Roman.
- Use single spacing and sufficient margins (3-4 cm).