MGT 465 Complete Course Material


MGT 465 Week 1 DQ 1

Briefly describe an entrepreneur. How does an entrepreneur recognize opportunity to start his or her own business? Provide an example.


MGT 465 Week 1 DQ 2

Describe the six factors of a competitive advantage. Should customers be a focus of the company becoming successful? If so, why?


MGT 465 Week 1 DQ 3

What factors are involved when determining how entrepreneurs define their unit of sale? Why should the entrepreneur not reveal the costs of their product or service to customers?

MGT 465 Week 2 DQ 1

Why is market segmentation important when locating your target customers? To what market segments do you as a consumer belong? What strategies are used to appeal to your segment?


MGT 465 Week 2 DQ 2

Explain the effectiveness of using break-even analysis in your marketing plan.  Brainstorm within your Learning Team and determine the advantages and disadvantages of the following strategies: value pricing, key stoning, cost-plus, penetration strategy, skimming strategy for a small business. Each student should post their thoughts on pricing theory after the team discussion.


MGT 465 Week 2 DQ 3

Explain why positioning your product or service is important. Describe at least five principles of selling that you plan to use in your business.


MGT 465 Week 2 Team Assignment Business Plan Practice
MGT 465 Week 2 Individual Assignment Article Review 2
MGT 463 Week 3
MGT 465 Week 3 DQ 1

What are the three rules for cash management? Why is it important to complete a monthly cash flow statement?


MGT 465 Week 3 DQ 2

Determine the variable costs taken into account when starting up a small business. What are some potential sources for the initial funding of start-up ventures?


MGT 465 Week 3 DQ 3

What three things must be measured to obtain the ROI for a small business?  Why do investors normally refer to ROI as wealth versus actual cash?


MGT 465 Week 3 Learning Team Instructions Case Study

MGT 465 Week 4 DQ 1
What rationale will you use to choose sole proprietor, partnership, corporation, non-profit corporation, or a limited liability company as a legal structure for your business venture?
MGT 465 Week 4 DQ 2

List and describe leaders within your organization that you admire. What characteristics do they possess that enable them to have success in their industry? How can you apply these attributes to your business?


MGT 465 Week 4 DQ 3

What are the elements of intellectual property? How do rules regarding intellectual property affect the small business owner?


MGT 465 Week 4 Team Assignment Business Plan Practice (Part 4)
MGT 465 Week 4 Learning Team Instructions Branding Strategies
MGT 465 Week 4 Individual Assignment Article Review 3


MGT 465 Week 5


MGT 465 Week 5 Individual Assignment Business Plan Practice
MGT 465 Week 5 Learning Team Assignment Benefits of Developing a Brand