MKT 312 Final Exam 100% Correct Answers

 

( 1 )

In terms of trade promotions, offering additional free merchandise for placing an order is known as:

 

( 2 )

A consumer who makes the purchase decision based on price is called:

 

( 3)

A coupon placed inside a package to be used for a later purchase is called a(n):

 

(4)

When a cash register triggers a coupon for a product, it is called a:

 

(5)

Cash returns on soft goods, such as food or clothing, are called:

 

(6)

When a manufacturer offers to pay part of the costs of a retail advertising campaign, it is known as:

 

(7)

Of the internal stakeholders, the group that is the most critical to the success of a firm would be

 

(8)

Green marketing is:

 

(9)

The first major decision company leaders must make concerning public relations is:

 

(10)

A person or group with a vested interest in a firm’s well-being is a(n):

 

(11)

Some individuals would like to create which type of department to oversee both the public relations activities and the marketing programs?

 

(12)

A program that ties marketing to a charity in order to generate good will is called:

 

(13)

 

Direct ambush marketing occurs when:

 

(14)

 

The agency that monitors advertising on food packages and advertisements for drugs is the:

 

(15)

 

In terms of foundations and frameworks for ethical guidelines, the philosophy of life that believes in maximizing pleasure and minimizing pain is:

 

(16)

 

In terms of a foundation and framework for ethical guidelines, the law:

 

(17)

 

The industry agency that monitors all forms of advertising directed toward children is the:

 

(18)

 

Incidental ambush marketing occurs when:

 

(19)

 

When copytesting television ads, researchers often use:

 

(20)

 

Measuring changes in sales following a marketing campaign is easier now than in the past because of:

 

(21)

 

Ad tracking research can be used to measure the following, except:

 

(22)

 

Consumer awareness and brand loyalty are closely linked to a measure of:

 

(23)

 

In terms of online metrics, dwell rate is:

 

(24)

 

In terms of online metrics, which evaluation method allows companies to gauge consumer reactions to a new advertising campaign, whether it is online or traditional?

 

(25)

 

In evaluating advertising or IMC campaigns, examples of long-term measures would include the following, except: