MKT 312 Final Exam 100% Correct Answers


( 1 )

In terms of trade promotions, offering additional free merchandise for placing an order is known as:


( 2 )

A consumer who makes the purchase decision based on price is called:


( 3)

A coupon placed inside a package to be used for a later purchase is called a(n):



When a cash register triggers a coupon for a product, it is called a:



Cash returns on soft goods, such as food or clothing, are called:



When a manufacturer offers to pay part of the costs of a retail advertising campaign, it is known as:



Of the internal stakeholders, the group that is the most critical to the success of a firm would be



Green marketing is:



The first major decision company leaders must make concerning public relations is:



A person or group with a vested interest in a firm’s well-being is a(n):



Some individuals would like to create which type of department to oversee both the public relations activities and the marketing programs?



A program that ties marketing to a charity in order to generate good will is called:




Direct ambush marketing occurs when:




The agency that monitors advertising on food packages and advertisements for drugs is the:




In terms of foundations and frameworks for ethical guidelines, the philosophy of life that believes in maximizing pleasure and minimizing pain is:




In terms of a foundation and framework for ethical guidelines, the law:




The industry agency that monitors all forms of advertising directed toward children is the:




Incidental ambush marketing occurs when:




When copytesting television ads, researchers often use:




Measuring changes in sales following a marketing campaign is easier now than in the past because of:




Ad tracking research can be used to measure the following, except:




Consumer awareness and brand loyalty are closely linked to a measure of:




In terms of online metrics, dwell rate is:




In terms of online metrics, which evaluation method allows companies to gauge consumer reactions to a new advertising campaign, whether it is online or traditional?




In evaluating advertising or IMC campaigns, examples of long-term measures would include the following, except: