Running Shoes Acquisition
the case is about shoes company that planning to acquire another company to expand the share market, the case has 3 question need to be answered as below: the answers should be in power point
Questions: 1. What is the revenue and total operating profit in dollars for each segment (basic, casual, high-tech, and specialty) of the running shoe sole market in 2014? 2. Given a choice between acquiring Bouncy Bottoms, Cloud Walkers, Dash and Dodgers, and Pure Soles, which would be most beneficial to Sole Train as an entry point into the running shoe sole market? 3. Assuming they go through with their acquisition plans, what additional steps could Sole Train take to try and strengthen its position in the running shoe sole market and ensure its long-term success?