Sponsorship of Sports
Describe the concept of “sports sponsorship” and discuss its relative importance to successful team activities. You may focus on interscholastic, collegiate, or professional sports teams. Be sure to integrate your understanding of the content reading materials, and include literature references and/or anecdotal information to support your opinions.
Eccles, R. (2010). Why sports sponsorships still pay off. Corporate Meetings and Incentives, 29 (4),14–19. Retrieved from Business Source Complete (EBSCO).
Faganel, A. & Bratina, D. (2013). Commercial sponsorship, brand image, and WTA Tournament.International Journal of Academic Research, 5 (2), 156–162. Retrieved from EBSCO.
Greenhalgh, G. P., & Greenwell, T. C. (2013). Professional niche sports sponsorship: an investigation of sponsorship selection criteria. International Journal of Sports Marketing & Sponsorship, 14 (2), 77–94. Retrieved from EBSCO.
Ryan, A. & Fahy, J. (2012). Evolving priorities in sponsorship: From media management to network management. Journal of Marketing Management, 28 (9/10), 1132–1158. Retrieved from Business Source Complete (EBSCO).