Sponsorship of Sports

 Sponsorship of Sports 

 

Describe the concept of “sports sponsorship” and discuss its relative importance to successful team activities. You may focus on interscholastic, collegiate, or professional sports teams. Be sure to integrate your understanding of the content reading materials, and include literature references and/or anecdotal information to support your opinions.

Required Reading

Journals

Eccles, R. (2010). Why sports sponsorships still pay off. Corporate Meetings and Incentives29 (4),14–19. Retrieved from Business Source Complete (EBSCO).

Faganel, A. & Bratina, D. (2013). Commercial sponsorship, brand image, and WTA Tournament.International Journal of Academic Research, 5 (2), 156–162. Retrieved from EBSCO.

Greenhalgh, G. P., & Greenwell, T. C. (2013). Professional niche sports sponsorship: an investigation of sponsorship selection criteria. International Journal of Sports Marketing & Sponsorship, 14 (2), 77–94. Retrieved from EBSCO.

Ryan, A. & Fahy, J. (2012). Evolving priorities in sponsorship: From media management to network management. Journal of Marketing Management, 28 (9/10), 1132–1158. Retrieved from Business Source Complete (EBSCO).

Support