The overall Session Long Project (SLP) requires students to develop a Finance and Marketing Guide that may be used in various settings of the sports industry, including (but not limited to) interscholastic, collegiate, and professional sports. The guide will serve as a compilation of written materials and projects that reflect an understanding of the course content while describing knowledge and information related to Sport Finance and Marketing.
Students will begin development of their Guide by completing the following five sections throughout the Session, with one section due each module:
Section 1: Analysis of financial trends and challenges in the sports industry
Section 2: Presentation of a Sport Sponsorship Proposal
Section 3: SWOT analysis of sport product
Section 4: Application of the Four P’s of the marketing plan
In many segments of the sports industry, sport marketers are charged to promote or increase product sales to increase revenues for their organizations.
For the Module 4 SLP, create a marketing plan for a sports organization of your choice, such as an athletic department or event, at either the interscholastic, intercollegiate, or professional sports level. In a 3- to 4-page paper, provide a brief background of your chosen program or event and discuss your plan to market it addressing the Four P’s.
To receive maximum credit, you must demonstrate understanding of context and purpose of the assignment by bringing all required elements (described above) to the discussion, and meeting additional expectations (described below).
The expected length of your SLP module assignment is approximately 3–4 pages.
Use at least three in-text references, preferably including one that is not provided in the assigned readings.
As master’s-level students, you are expected to develop strong skills for reviewing literature. (Students must conduct additional review of the literature as necessary.)
Your Bibliography and overall paper must be formatted properly in APA format and style.
HINT: To ensure a well-organized paper, begin your discussion with an introduction (including purpose statement), and then list the three or four main ideas that you will address. Be sure to include a section for each main idea, and use appropriate headings for each section. Also, provide a conclusion.