Symbolic Frame Case
After you have reviewed the contents of the Walt Disney Company website, read the materials included at the Background page of Module 4, and performed additional research from the library and the internet, write a 6- to 7-page paper in which you do the following:
Using the following five assumptions of the Symbolic Frame, complete an in-depth assessment of the Walt Disney Company:
- What is most important is not what happens but what it means.
- Activity and meaning are loosely coupled; events have multiple meanings because people interpret experience differently.
- In the face of widespread uncertainty and ambiguity, people create symbols to resolve confusion, increase predictability, find direction, and anchor hope and faith.
- Many events and processes are more important for what is expressed than what is produced. They form a cultural tapestry of secular myths, heroes and heroines, rituals, ceremonies, and stories that help people find purpose and passion in their personal and work lives.
- Culture is the glue that holds an organization together and unites people around shared values and beliefs.
Keys to the Assignment
The key aspects of this assignment that are to be covered in your 6- to 7-page paper include the following:
- Briefly describe the theory underpinning Bolman and Deal’s Symbolic Frame, discussing its usefulness in organizational analysis, and its utility in our understanding of organizations.
- Using Bolman and Deal’s Symbolic Frame, choose 3-4 examples of symbolic characteristics of the Walt Disney Company (you may choose some aspect of the organization’s culture – e.g., artifacts, stories, values, belief systems, etc). Then, examine your chosen examples using the above assumptions of Bolman and Deal’s Symbolic Frame.
- Of the 3-4 examples you have discussed above, which do you believe is the most salient mechanism or process by which the Walt Disney Company creates meaning for its members? Is this mechanism or process made explicit or tacit (or both) for Disney’s members?
- What conclusions can you draw from your use of the Symbolic Frame as it is applied to the Walt Disney Company? In other words, what have you learned about the company? How is use of the Symbolic lens helpful relative to informing outsiders as it concerns the organization’s approach to leadership?
- In the final section of Chapter 4, conclude by commenting on which of the Four Frames (or combination of frames) you believe is most useful to our evaluation and understanding of the Walt Disney Company. Explain.