In comparison from Starbucks product/ services to Dunkin’ Donuts in a domestic and international market, address the competition for Starbucks in each region and how the new product or refresh provides a competitive advantage with Dunkin’ Donuts in both regions. (roughly 200 words)
Please provide 1 peer-reviewed reference with proper APA citation.
Understanding the various phases of a product or service lifecycle is critical when addressing a market. If your product is in decline and the competitor’s product is in growth, your strategy for the product or service will be different. This exercise will enable students to demonstrate an understanding of both their product/service life cycle stage and a competitor’s product. It is designed to help students explore product mix strategies in the various phases of a product or service life cycle. This tool is critical when addressing a market penetration, market saturation or product/service decline.