QUESTION 6: SALES PITCH
Write a simple sales pitch that you would use to try and convince someone to purchase the vehicle you selected.
With its ability to haul all of your family and friends, you’ll be ready to tackle all life adventures. Built with convenience in mind, the van has 2 automatic sliding doors and an electronic rear hatch for the easiest of access. The convenience doesn’t stop there with rear seats that fold into the floor giving in class leading cargo space.
MPG: 24 city/ 35 highway/ 28 combined
Safety Rating: Best
Warranty: 10 year/ 100k miles
Price: $25,000.00 ($415 per month w/2k down)
Lease Cost: $200 per month / no money down special offer
● 70% are couples with 3 children.
● Age: 28-48.
● Income: 70,000 per household.
● 90% of target market live 30 miles from work.
● 80% need some cargo space for travel and house projects.
● 65% are concerned about gas mileage.
● 70% consider safety a top priority.
● 85% prefer long warranties.
A great sales pitch has five components: introduction, problem, solution, objections, call to action. Review the 5 components of a successful sales pitch.
Step 1 – Introduction
A good sales pitch quickly introduces the reason the customer should give you their attention. Consider starting with something that grabs both their heart and mind, like a surprising fact or a relatable story.
Step 2 – Problem
Once you have the customer’s attention, show that you understand the problem they are facing, one that your product can solve. Take some time to acknowledge the problem and talk about how well you understand the opportunity or challenge the customer needs a solution for.
Step 3 – Solution
Once you’ve outlined the problem, it’s time to introduce the solution. This is where you talk about how the company’s product or service will address the problem the customer is facing. Make sure to describe the key features of the product and talk about how they will help the customer.
Step 4 – Objections
It’s important to anticipate reasons why a customer might object to purchasing the product. If the product is expensive, for example, you might acknowledge the high cost while also explaining why it’s justified given the quality of the product or its innovative features.
Step 5 – Call to Action
Having introduced the product, spoken about the problem, described the solution and addressed any objections, you’ve probably got the customer right where you want them. At this point, you need to give them a clear call to action. Be direct and make it easy for them to say yes. Invite them to purchase the product or offer them a free trial of the product.
The question is the first thing on the text. All the other are tips or information to complete the question. Basically we need to make a Sales Pitch for the car selected.